:root{--ink:#172f38;--navy:#122e38;--blue:#174f77;--muted:#596a70;--paper:#fff;--soft:#f1f5f5;--line:#d6dfe0;--accent:#b5cfda;--serif:Georgia,'Times New Roman',serif;--sans:Arial,Helvetica,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:35px}body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.65 var(--sans);-webkit-font-smoothing:antialiased}a{color:inherit;text-underline-offset:5px}a,button,input,select,textarea,summary{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,summary:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{outline:3px solid 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#78939f;width:45px;height:49px;display:grid;place-items:center;letter-spacing:-4px;padding-right:4px}.brand-name{font-size:24px;letter-spacing:-.04em}.brand-name small{display:block;font-size:10px;letter-spacing:.26em;text-transform:uppercase;margin-top:-4px}.site-nav{display:flex;align-items:center;gap:27px;font-size:14px}.site-nav a{text-decoration:none;white-space:nowrap}.site-nav a:not(.button):hover,.site-nav a[aria-current=page]:not(.button){text-decoration:underline}.button{display:inline-flex;align-items:center;justify-content:center;gap:22px;padding:16px 24px;background:var(--navy);color:white;border:1px solid var(--navy);font-size:14px;font-weight:600;letter-spacing:.015em;text-decoration:none;cursor:pointer;min-height:51px}.button:hover{background:#245164;border-color:#245164}.button.light{background:white;color:var(--navy);border-color:white}.button.light:hover{background:#dce9ee}.site-nav .button{padding:12px 17px;font-size:13px}.menu-toggle{display:none}.eyebrow{text-transform:uppercase;letter-spacing:.17em;font-size:12px;line-height:1.6;font-weight:600;margin-bottom:24px}.hero{display:grid;grid-template-columns:1.07fr 1fr;gap:65px;padding-top:62px;padding-bottom:70px;align-items:stretch}.hero-copy{padding:34px 0 12px}.hero h1{font-size:clamp(3.2rem,5.2vw,5.15rem)}.deck{font-size:19px;line-height:1.7;max-width:680px;color:var(--muted)}.hero .deck{font-size:17px;max-width:490px}.hero-actions{display:flex;flex-wrap:wrap;gap:26px;align-items:center;margin:32px 0}.text-link{font-size:14px;font-weight:600;text-decoration:none;display:inline-block;border-bottom:1px solid currentColor;padding-bottom:4px}.text-link:hover{color:var(--blue)}.hero-note{font-size:12px;letter-spacing:.055em;color:var(--muted)}.hero-art{min-height:630px;position:relative;background:#d4dfe1;overflow:hidden}.hero-art img{display:block;width:100%;height:100%;position:absolute;object-fit:cover;object-position:58% center}.image-caption{position:absolute;bottom:0;left:0;right:0;display:flex;justify-content:space-between;gap:15px;padding:24px;color:white;font-size:12px;background:linear-gradient(transparent,rgba(10,30,36,.76));padding-top:60px}.intro-band{background:var(--soft);padding:76px 0}.split{display:grid;grid-template-columns:.8fr 1.2fr;gap:85px}.large-copy{font-size:20px;line-height:1.65}.section{padding-top:88px;padding-bottom:88px}.section-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:60px;margin-bottom:38px}.section-heading h2{margin-bottom:0}.section-heading>p{max-width:350px;font-size:16px;color:var(--muted)}.section-heading>.text-link{white-space:nowrap;margin-bottom:7px}.audience-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.audience-card{display:block;padding:45px;background:var(--soft);text-decoration:none;min-height:350px;transition:transform .2s}.audience-card:hover{transform:translateY(-4px)}.audience-card h3{font-size:2.35rem;line-height:1.2;margin-bottom:22px}.audience-card p{max-width:420px;font-size:16px}.audience-card .text-link{margin-top:12px}.dark{background:var(--navy);color:white}.dark .text-link:hover{color:var(--accent)}.ruled{border-top:1px solid var(--line)}.editorial-row{display:grid;grid-template-columns:50px .85fr 1.3fr;gap:32px;align-items:start;padding:32px 0;border-bottom:1px solid var(--line)}.editorial-row h3{font-size:1.75rem;margin-bottom:0}.editorial-row p{font-size:16px;color:var(--muted)}.index{font-family:var(--serif);color:var(--blue);font-size:24px;line-height:1.4}.disclosure-inline{font-size:14px;color:var(--muted);max-width:900px;margin-top:30px}.resources-section{background:var(--soft);padding:82px 0}.resource-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}.resource-card{position:relative;display:flex;flex-direction:column;text-decoration:none;border-top:2px solid var(--ink);padding:25px 0 10px}.resource-card .eyebrow{font-size:11px;margin:0 0 25px}.resource-number{font:60px/1 var(--serif);color:#829da9;margin-bottom:28px}.resource-card h3{font-size:2rem;line-height:1.15;max-width:315px}.resource-card p:not(.eyebrow){font-size:16px;color:var(--muted)}.resource-card .text-link{align-self:flex-start;margin-top:auto}.resource-card:hover h3{color:var(--blue)}.cta{background:var(--navy);color:white;padding:75px 0}.cta-grid{display:grid;grid-template-columns:1fr auto;gap:65px;align-items:center}.cta h2{max-width:730px}.cta p:not(.eyebrow){color:#c4d5dd;max-width:680px}.site-footer{padding:58px 0 25px}.footer-top{display:grid;grid-template-columns:1fr 1fr 1fr;gap:60px;padding-bottom:40px}.footer-top .brand{margin-bottom:20px}.footer-top p{font-size:14px;color:var(--muted);max-width:350px}.footer-links{display:grid;grid-template-columns:1fr 1fr;gap:8px 24px;font-size:14px;align-content:start}.footer-links a{text-decoration:none}.footer-links a:hover{text-decoration:underline}.footer-bottom{border-top:1px solid var(--line);padding-top:25px;font-size:12px;color:var(--muted);display:flex;justify-content:space-between;gap:24px}.footer-legal{font-size:13px;color:var(--muted);max-width:980px;padding-bottom:22px}.page-intro{padding-top:85px;padding-bottom:70px}.page-intro h1{max-width:1000px}.page-intro .deck{max-width:720px}.prose p{max-width:750px}.prose h3{margin-top:35px}.prose h2{font-size:2rem;margin-top:42px}.prose h2:first-child{margin-top:0}.soft{background:var(--soft)}.checklist{background:white;padding:36px 40px;border:1px solid var(--line)}.checklist ul{padding-left:22px;margin:25px 0}.checklist li{padding:8px 0}.small{font-size:14px;color:var(--muted)}.narrow{max-width:870px}.faqs{border-top:1px solid var(--line)}details{border-bottom:1px solid var(--line)}summary{list-style:none;display:flex;align-items:center;justify-content:space-between;gap:24px;cursor:pointer;padding:22px 0;font-size:17px;font-weight:600}summary::-webkit-details-marker{display:none}summary span{font-size:25px;font-weight:400;flex-shrink:0}details[open] summary span{transform:rotate(45deg)}details>div{padding-bottom:24px;color:var(--muted);font-size:16px}.quote-band{background:var(--navy);color:white;padding:78px 0}.quote-band h2{font-size:clamp(2.4rem,4.3vw,4.3rem);max-width:1030px}.quote-band p:last-child{color:#c4d5dd;max-width:670px}.resources-top{padding-top:0}.article-layout{display:grid;grid-template-columns:260px 1fr;gap:100px;border-top:1px solid var(--line);padding-top:60px;padding-bottom:90px}.article-aside{align-self:start;position:sticky;top:35px;font-size:14px}.article-aside ol{padding-left:20px;margin-bottom:35px}.article-aside li{padding:8px 0}.article-aside a{text-decoration:none}.article-aside li a:hover{text-decoration:underline}.article-body{max-width:730px}.article-body section{margin-bottom:45px}.article-body h2{font-size:2.2rem;line-height:1.17;margin-bottom:22px}.takeaway{padding:32px;background:var(--soft);border-left:3px solid var(--blue);margin:45px 0 25px}.takeaway p:last-child{font:24px/1.4 var(--serif)}.article-next{padding-top:28px}.contact-layout{display:grid;grid-template-columns:.7fr 1.3fr;gap:80px;padding-bottom:90px;align-items:start}.contact-layout aside h2{font-size:2.25rem}.contact-layout aside p:not(.eyebrow){font-size:16px;color:var(--muted)}.contact-note{border-top:1px solid var(--line);padding-top:28px;margin-top:30px}.contact-note h3{font-size:1.5rem}.form-panel{border:1px solid var(--line);padding:36px}.form-preview{background:var(--soft);padding:18px;font-size:14px;margin-bottom:30px}.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}label{display:block;font-size:14px;font-weight:600}label>span:first-child{color:var(--blue)}input,select,textarea{display:block;width:100%;min-width:0;border:1px solid #9eaeb4;background:white;color:var(--ink);padding:12px;margin-top:8px;border-radius:0;font-size:16px}input,select{min-height:48px}textarea{resize:vertical}.full{grid-column:1/-1}.form-grid+.small{margin-top:16px}.consent{display:flex;gap:12px;align-items:flex-start;font-weight:400;font-size:14px;margin:26px 0}.consent input{flex-shrink:0;width:19px;min-height:19px;height:19px;margin-top:4px;accent-color:var(--navy)}#form-result{padding:20px;background:var(--soft);border-left:3px solid var(--blue);margin-top:24px;font-size:16px}.skip-link{position:absolute;left:15px;top:-100px;background:white;padding:12px;z-index:100}.skip-link:focus{top:10px}.preview-page[hidden]{display:none!important}::selection{background:#c7dce7}
@media(min-width:1600px){.hero-art{min-height:690px}}@media(max-width:1100px){.wrap{width:calc(100% - 64px)}.site-nav{gap:15px}.site-nav .button{padding:12px}.hero{gap:35px}.hero-art{min-height:570px}.hero h1{font-size:4rem}.split{gap:50px}.contact-layout{gap:40px}.article-layout{gap:55px}.audience-card{padding:30px}.section-heading{gap:35px}.footer-top{gap:30px}.brand-name{font-size:22px}}
@media(max-width:960px){.nav-wrap{min-height:84px;flex-wrap:wrap;gap:0}.menu-toggle{display:block;background:white;border:1px solid var(--line);padding:9px 15px;color:var(--ink);font-size:14px;cursor:pointer}.site-nav{width:100%;display:flex;flex-wrap:wrap;gap:18px;padding:10px 0 22px}.js .site-nav{display:none}.js .site-nav.open{display:flex}.site-nav a{font-size:15px}.hero{grid-template-columns:1fr 1fr;gap:30px;padding-top:35px}.hero h1{font-size:3.2rem}.hero-art{min-height:570px}.hero-actions{gap:18px}.split{grid-template-columns:1fr;gap:28px}.intro-band .split{gap:0}.section-heading{align-items:flex-start;flex-direction:column;gap:18px}.section-heading>p{max-width:600px}.resource-grid{gap:22px}.resource-card h3{font-size:1.65rem}.audience-card h3{font-size:2rem}.editorial-row{grid-template-columns:40px 1fr;gap:18px}.editorial-row p{grid-column:2}.cta-grid{grid-template-columns:1fr;gap:30px}.cta .button{justify-self:start}.footer-top{grid-template-columns:1fr 1fr}.footer-top>div:last-child{grid-column:1/-1}.article-layout{grid-template-columns:1fr;gap:40px}.article-aside{position:static;border-bottom:1px solid var(--line);padding-bottom:28px}.article-aside ol{columns:2}.contact-layout{grid-template-columns:1fr;gap:35px}.contact-layout aside{max-width:670px}.page-intro h1{font-size:4.2rem}}
@media(max-width:600px){.wrap{width:calc(100% - 40px)}.draft-bar{font-size:12px;padding:8px 15px}.hero{grid-template-columns:1fr;padding-top:25px;padding-bottom:45px;gap:30px}.hero-copy{padding-top:15px}.hero h1{font-size:clamp(2.9rem,10.5vw,4rem)}.hero-art{min-height:370px;height:370px}.hero-art img{object-position:50% 57%}.image-caption{padding:20px;padding-top:50px}.eyebrow{font-size:11px;margin-bottom:20px}.hero-actions{margin:25px 0}.intro-band,.resources-section,.cta,.quote-band{padding:55px 0}.section{padding:55px 0}.large-copy{font-size:18px}.audience-grid,.resource-grid{grid-template-columns:1fr}.audience-card{padding:28px;min-height:0}.resource-grid{gap:35px}.resource-card{display:grid;grid-template-columns:55px 1fr;gap:0 15px}.resource-card .eyebrow{grid-column:1/-1}.resource-number{grid-row:2/5;font-size:42px}.resource-card h3{font-size:1.9rem;max-width:none}.resource-card p:not(.eyebrow),.resource-card .text-link{grid-column:2}.resource-card .text-link{justify-self:start}.footer-top{grid-template-columns:1fr;gap:25px}.footer-top>div:last-child{grid-column:auto}.footer-bottom{flex-direction:column;gap:12px}.page-intro{padding-top:50px;padding-bottom:40px}.page-intro h1{font-size:clamp(2.7rem,10vw,3.8rem)}.deck{font-size:18px}.checklist{padding:26px}.article-layout{padding-top:30px;padding-bottom:55px}.article-aside ol{columns:1}.article-body h2{font-size:2rem}.form-panel{padding:22px 18px}.form-grid{grid-template-columns:1fr}.full{grid-column:auto}.contact-layout{padding-bottom:55px}.cta-grid{gap:25px}.editorial-row{padding:25px 0}.editorial-row h3{font-size:1.6rem}.resources-top{padding-top:0}.takeaway{padding:24px}.brand-name small{font-size:9px}.brand-mark{width:39px;height:43px}.section-heading{margin-bottom:28px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important}}@media print{.draft-bar,.site-header,.site-footer,.cta,.article-aside,.hero-actions{display:none}.wrap{width:100%}.page-intro,.section{padding:20px 0}.article-layout{display:block}.hero-art{display:none}.hero{display:block}.article-body{max-width:none}body{font-size:12pt}h1{font-size:30pt}h2{font-size:22pt}a{text-decoration:none}}

.guide-offer{display:grid;grid-template-columns:1.3fr 1fr;gap:40px;align-items:center;background:var(--soft);padding:45px;margin-top:25px;margin-bottom:60px}.guide-offer h2{font-size:clamp(2rem,4vw,3rem)}.guide-offer>div>p{max-width:620px}.guide-offer .small{margin-top:16px}.form-title{font-size:2rem}#guide-result{padding:20px;background:var(--soft);border-left:3px solid var(--blue);margin-top:24px}.audience-grid{grid-template-columns:repeat(3,minmax(0,1fr))}.audience-card h3{font-size:clamp(1.7rem,2.4vw,2.4rem)}@media(max-width:1100px){.nav-wrap{min-height:84px;flex-wrap:wrap;gap:0}.menu-toggle{display:block;background:white;border:1px solid var(--line);padding:9px 15px;color:var(--ink);font-size:14px}.site-nav{width:100%;flex-wrap:wrap;gap:18px;padding:10px 0 22px}.js .site-nav{display:none}.js .site-nav.open{display:flex}.brand-name{font-size:22px}}@media(max-width:960px){.audience-grid{grid-template-columns:1fr}.guide-offer{grid-template-columns:1fr;padding:28px;gap:20px}}